Tree Awareness is based on three main principles:
- To fill the need in the market place for quality tree care.
- To educate clientele on the science of arboriculture and how to hire an arborist.
- To bring training, a positive work environment and safety to its employees.
Tree Awareness Mission:
To use scientifically proven tree care methods put into practice by trained and qualified tree worker personnel. This shall be combined with the highest ethical standard. A price will be charged that is considered competitive but will also support our philosophies of quality workmanship, employee training and state of the art equipment.
Master Arborist, Paul D. Biester
Owner and CEO Paul Biester started working at a young age. His first job was a paperboy. After that he began handing out fliers for a cable television company and cleaning up around their offices. He then worked for a restaurant as a dishwasher and a furniture company a s a warehouse worker. In 1984 at the age of 19 he took a job dragging brush for a tree service in Haddonfield, NJ…..
Mr. Biester spent four years working with the Haddonfield based company and learned a great deal about tree care. Beginning as a ground worker, dragging brush, feeding the chipper, cutting wood and running ropes were some of the skills learned. After approximately two years he began to train as a climber and in a short order was running his own crew.
At the end of four years Mr. Biester took a foreman’s position with the Bartlett Tree Expert company. Bartlett is a huge national company based out of Stamford Conn. and has been in business since 1907. Working for Bartlett opened up the world of arboriculture (the science of trees). This experience also gave him the opportunity to work with many talented climbers and arborist all of whom shared techniques and knowledge with him. He really enjoyed the team environment there. At the end of his stay with Bartlett, Mr. Biester went back to work for his friend in Haddonfield.
From 1989 to 1992 Paul Biester ran a crew and was a sales representative for the Haddonfield based firm. At the end of the ‘92 season he decided to start his own venture in the beginning of 1993 Treeawareness was born out of a vision of interweaving the best idea from two distinctively different philosophies.
The concept of Treeawareness was to take the personal service and attention to detail that a small “mom and pop” type business could bring and combine it with the resources and training of a much larger firm. We are able to deliver on Personal services because we build relationships with people. We accomplish this by having a live person answer our phone, being on time for appointments, delivering the highest quality of tree care possible, and engaging with our clients to help us improve. We also come through on the benefits of a larger firm. This is done by building a strong network of trusted associates. Some of our associations include the International Society of Arboriculture, the Tree Care Industry Association, the Society of Certified Tree Experts and Countless other firms, educators, arborist and other business owners. We are able to draw on the breadth of knowledge and experience of these partners for two reasons. The first reason is to assist us in providing the highest quality of work possible. The second reason is to assist us in the continuing education of our personnel. We are relentless in our pursuit of new safety information, new science and better business practices.
Over the past twenty-two years Mr. Biester has seen a lot of changes within the industry. However, the core philosophy of Treeawareness remains the same. It is this very approach that allows us to grow and move forward embracing positive changes in our industry, for the sole benefit of our clients.
